Susan Snyder, owner, Pottery House Studio
"Before COVID-19, I was so busy teaching classes, hosting parties, running children’s camps and offering drop-ins that I no longer had time for my own work. Because ceramics is such a hands-on activity, and the community that had been created here is like an extended family, I didn’t want to put anyone at risk through in-person classes. As a result, in order to let people continue their ceramics projects, I have created pottery painting-to-go and clay kits, hosted outdoor classes and presented online workshops. Taking my workshops online has opened up a wider audience than I had ever imagined. I have also found time to create my own work again, as well as customized orders. Although my business has suffered financially, I feel that I have found a way to 'reinvent the wheel.'"
Read the full article here:https://www.uschamber.com/co/good-company/growth-studio/pivoting-small-business-sales-strategies-coronavirus