Preliminary Member vote results released from third-party administrator Koch Law Firm P.C. revealed Bedford, IN-based Hoosier Hills Credit Union did not receive the majority of Member votes needed to move forward with their proposed merger with Columbus, IN-based Centra Credit Union. Many Hoosier Hills Members and Team Members supported the partnership and understood the opportunity this strategic alignment would bring for Members, Team Members and Communities. However, despite extensive communication from Hoosier Hills outlining the factual details of the merger, the vote was impacted by the circulation of misinformation. Hoosier Hills and Centra Credit Union announced their intent to merge in January 2024. Regulators approved the merger in March. The two financially sound credit unions planned to join forces and offer Members 38 Service Centers and more than 70 ATMs/ITMs across their combined footprint. If approved, Centra planned to merge into the Hoosier Hills charter, and the continuing credit union would have taken the Centra Credit Union name. Centra President and CEO Rick Silvers was slated to lead the unified Credit Union with Hoosier Hills’ full executive team continuing to serve in executive leadership roles. The Credit Unions cited numerous reasons for the merger, including a wide array of Member benefits, significant strategic alignment, increased community support and career opportunities, and the retention of all Service Centers and Team Members in the combined organization. No financial incentives for executives were cited in the NCUA required disclosures. The Board of Directors for both Credit Unions unanimously supported the merger, launching the partnership agreement with staunch support and solidarity.
“Our Members are dedicated ambassadors for Hoosier Hills Credit Union, and we appreciate their energy and passion. We will continue to find new and innovative ways to grow and deliver enhanced products and services now and into the future, as we focus on serving our Membership and the underserved. Centra is an outstanding, strong financial organization and we will continue to be collaborative partners. We appreciate Centra’s exceptional Team Members - now our friends - who so willingly gave of their time, effort, and energy throughout this entire process,” said Travis Markley, President and CEO of Hoosier Hills Credit Union. Centra Credit Union Members were largely supportive of the merger, with neutral or positive feedback surrounding the merger on Centra’s Facebook page. “I’m grateful for the trust our Members placed in us regarding this partnership. I’m also grateful for the passion that Hoosier Hills Members displayed during this process. It’s that passion from Members that will keep credit unions thriving. We’re cooperatives, which means we all succeed together,” said Rick Silvers, President and CEO of Centra Credit Union.
1 Comment
Deborah A Beaver
5/24/2024 09:43:50 am
Your story has two statements that are very wrong. Talk about misinformation!! Hoosier Hills did not make their decision based on misinformation they knew exactly what they wanted and that was for their hometown institution to remain a hometown institution. The other error in your story says that Centra was going to merge into the HHCU charter when it is just the opposite. Centra was going to absorb our charter. The primary goal of HHCU CEO is to bring the credit union to 1.5 billion within a certain time frame. There’s your real reason for the merger. Nothing to do with the members and their needs.
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