Darby McCarty, chairman and CEO of Smithville, announced that accomplished industry professional Erica Dooley-Dorocke has joined Smithville as vice president of marketing. Dooley-Dorocke comes to Smithville from Solution Tree, a global education professional development company, where she previously held national senior executive marketing positions, including Chief Marketing Officer.
“Smithville is fortunate to have a professional of Erica’s caliber join Smithville,” said Paul Quick, President of Smithville. “She is a recognized leader in successful brand management, internet marketing, direct marketing, product development, and strategy – we look forward to her helping lead Smithville as the company continues its strong growth as a top Indiana broadband and telecommunications service provider.”
Presently a member of the Indiana University adjunct faculty in Bloomington, Dooley-Dorocke served more than six years in executive positions at Solution Tree. Before that she achieved national success in a number of senior marketing positions, including director of U.S. Marketing Operations at Author Solutions, a Penguin Random House Company.
“As a long-time Bloomington resident and community supporter, I’m excited about working for a company that has defined the delivery of innovative telecommunications services in much of Indiana, particularly in the fiber arena,” said Dooley-Dorocke. “I look forward to working on Smithville’s winning team that is truly customer-focused and dedicated to delivering exemplary service.”
After graduating from Indiana University in 2000 with a bachelor’s degree, Dooley-Dorocke earned a master’s in business administration from the Daniels College of Business at the University of Denver.
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