NOTE: This article shows the Bloomington Business forecast for 2024 and was presented at the Chamber's Futurecast event in November 2023, was published in the Winter 2023 (Volume 98, No. 5) issue of the IBR | Indiana Business Review by Carol O. Rogers, Director and Executive Editor of the Indiana Business Research Center at Indiana University Kelley School of Business. Recession or no recession? That was the question we posed last year and the answer was: maybe. Our forecast was split due to many factors, not the least of which were the residual effects of the pandemic shutdowns and slowdowns, supply chain bottlenecks and inflation rearing its generally ugly head. Both our forecast models (thanks to Bill Witte, as always), and general consensus among Kelley School economists, foretold a relatively brief recession or extremely slow and low growth. We know now, at least for the nation as a whole, that we did not experience any consecutive quarters of negative growth (as in, GDP shrinking rather than growing) during the first three quarters of 2023. In fact, many were startled by the 5% growth in GDP between the second and third quarters of 2023. So, what does the economy look like for Bloomington in 2024 and beyond? Let's look at the charts. EmploymentThe Bloomington metropolitan area (Monroe and Owen counties) boasts a large number of jobs, as measured by payroll employment, that is expected to grow to nearly 80,000 by the last part of 2025 (see Figure 1). Year-to-year growth was most significant when Bloomington came out of the pandemic shutdowns that heavily affected hospitality and leisure businesses. The quarterly growth of jobs began to decelerate in the waning months of 2022 and our forecast models show a slight decline of less than 1% in the last months of 2023 and the early months of 2024 (see Figure 2). Growth will be small through the fall of 2025, which probably speaks directly to a net loss of jobs -- that is, we anticipate some businesses closing and others either not replacing positions, not hiring for new positions or a combination of both. Figure 1: Bloomington MSA payroll employment (in thousands of persons) Figure 2: Year-over-year change in Bloomington MSA payroll employment (%) Figure 3: Bloomington MSA quarterly payroll volume (in millions of dollars) Figure 4: Year-over-year change in Bloomington MSA payroll volume (%) Labor force and unemploymentFigure 5: Size of the Bloomington MSA resident labor force (in thousands of persons) Figure 6: Year-over-year change in Bloomington MSA labor force (%) Table 1: Months with greatest unemployment between 1990 and 2023 Productivity (GDP) and wealth (personal income)Figure 7: Annual real GDP for Bloomington MSA (in millions of 2017 chained dollars) Figure 8: Year-over-year change in Bloomington MSA real GDP (%) Figure 9: Personal income in the Bloomington MSA (in millions of current dollars) Figure 10: Year-over-year growth rates of personal income in the Bloomington MSA (%) Population GrowthFigure 11: Bloomington MSA population (in thousands of persons) Figure 12: Bloomington MSA year-over-year population growth (%) ConclusionThe outlook for the Bloomington metro in 2024 is muted. We don't see drastic swings upward or downward over the next couple of years. But this in itself can serve as a wakeup call. There are constraints to growth in the county, particularly around new housing (unfortunately, we don't forecast housing units). Today's environment calls for the attraction and retention of talent, and a mix of housing types will be a critical factor for those choosing to live in the region.
A welcoming platform for development has been created in the Economic Vitality Project. According to Jennifer Pearl, president of Bloomington's Economic Development Corporation, "The way to grow jobs is to ensure we have sites for employment growth, support our existing employers and promote our community to new employers to locate in Monroe County with sites in areas like the Monroe County Airport, westside employment zones, Trades District and the westside of Ellettsville." With new investments from the state (READI grants) and the federal government (the CHIPS Program, the Tech Hub Program and infrastructure), along with Indiana University's recently announced nine-figure investments in microelectronics, defense and biosciences, the region has an opportunity to grow its economy in transformational ways.
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