Small Business Series: Andrew Lambert @ Lambert Consulting & Mind Yo' Business Podcast

Andrew Lambert has built a career that can’t fit into one specific category—and that’s exactly the way he wants it! As the founder of Lambert Consulting, host of the Mind Yo’ Business podcast, a former professor, and even a stand-up comedian. Lambert’s work lives at the crossroads of business, storytelling, and human connection. Since launching his advertising agency in 2010 and his podcast in 2017, he has consistently focused on one core idea: success is not about appearances, it’s about authenticity, flexibility, and learning through real experiences.

His well-established philosophy is very potent in his podcast, Mind Yo’ Business, born out of frustration from overly scripted, surface-level interviews. Lambert set out to create something different; conversations that truly feel real. With very few pre-written questions and no attempt to command the flow. On the contrary, episodes unfold like a conversation over a coffee or a beer—complete with interruptions, a lifelike feel, and moments that are both honest and down-to-earth. His goal is as easy as ABC: to show the real path to success, including the mistakes, failures, pivots, and struggles that most people conceal in today’s world.

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Lambert’s personal definition of entrepreneurship reflects that same mindset—to him, entrepreneurship is not limited to business owners or startup founders. It’s anyone who builds something, navigating uncertainty, or trying to improve their current situation. His broader view removes the barrier that often keeps individuals from seeing themselves as capable. Additionally, it aligns with what he sees as the bigger reasons most businesses fail: not lack of talent, but a failure to pivot. Lambert expresses too many people get wrapped up in a single idea, ignore feedback, and resist change; the ones who find themselves succeeding are the ones who can stay flexible, accept mistakes, and adjust quickly.

Lambert’s mindset is perhaps best pictured in his concept of being “selflessly selfish.” It’s the idea you can—and should—pursue your own success, but not at the expense of others. Instead, the goal is to create value that benefits both you and the people around you. That balance is prevalent in his work with clients, his approach to conversations, and the legacy he hopes to leave behind. He wants to be known not just for what he built but for how he treated people and the impact he had along the way. Just as important as his ideas is the way Lambert shows up for the world. He brings a natural kindness and cheerful energy to his work, helping people feel at ease whenever they are a client, podcast guest, or someone meeting him for the first time. That warmth, paired with his background in comedy and teaching, makes him an exceptional storyteller. He’s someone who can turn everyday experiences into engaging, relatable narratives.
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Lambert often boils branding down to two essential questions: Why should people care about you? and Why should people pay you? If those answers aren’t clear, the brant isn’t either. To him, a brand isn’t only a logo or a name, it’s the story you tell, the identity you project, and the way others perceive you. That perspective has guided his consulting work for years, helping clients not only promote themselves, but also understand themselves. At the end of the day, Andrew Lambert’s message to entrepreneurs starting out is to be real, stay real, stay flexible, and take action. Don’t try to please everyone, focus on what matters to you. Build relationships, learn from failure, and don’t wait for the “perfect moment” to start. As Lambert puts it, “life is too short to be dull.” ​